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Bumblefish Sushi & More Hires California Beach Sushi Veteran
to Lead Food Operations and East Coast Expansion

KANSAS CITY, MO  (January 20, 2008) Bumblefish, Inc., a rapidly expanding fast casual concept specializing in high-
quality, fresh sushi, today announces the hiring of James Dickey, former Managing Director and President of Honolulu-
based California Beach Rock ‘N Sushi Restaurant Group.  Mr. Dickey joins the company as Vice President of Operations
and will be dedicated to the expansion of the Bumblefish brand and retail experience on the East Coast restaurant as well
as operational services such as purchasing and distribution.

"This is another step forward in building a leadership team that has strong industry experience with a focus on
performance improvement," commented Kent Scholla, President. "With James’ track record in supply chain management
and product development, Bumblefish adds new depth to our team. We look forward to the contributions James and his
team will bring to our business and our customers."

Dickey brings nearly 20 years of restaurant management experience to Bumblefish. At California Beach Sushi, he was
responsible for menu engineering efforts that aided in food cost reduction while broadening menu appeal to drive
revenues. Before joining California Beach Sushi, Dickey held management positions at Hama Restaurant Group in Los
Angeles and at the Tokyo-based Prince Hotels.

Dickey earned a degree in East Asian Languages and Business Administration from the University of Southern California
before studying at Nagoya University, where he became fluent in the Japanese language. Dickey will assume this role with
the Company on March 1, 2008 and will be based in Philadelphia.

About Bumblefish, Inc.

Bumblefish Sushi & More is a leader in the quick, casual sushi segment. Bumblefish opened its first store in Kansas City
in 2005 and operates stores in the greater Kansas City, Washington, D.C., and Philadelphia areas today.  Bumblefish also
has relationships with the nation’s largest foodservice providers and you’ll find the Bumblefish brand in numerous
universities, hospitals, corporate cafeterias and grocery stores today. Bumblefish is headquartered in Kansas City, MO,
and supports its neighbors in every community it serves.

####

For questions or inquiries, please contact:
Bumblefish,
LLC
press@bumblefishsushi.com
Toll-Free Phone: 877-234-7490
Visit: www.bumblefishsushi.com
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